Creative cooperation with
for Vivid Sydney, a huge festival
of lights and yearly highlight
in Sydney’s cultural calendar.
Communicating the spirit of
Benevolent Society we created
'Hundreds and Thousands',
an interactive tunnel of lights
based on the idea of hundreds
and thousands coming together
to create lasting social change.
The tunnel was built with LEDs
and visitors influenced the tunnel's
graphics via Twitter,Instagram and the
event website while the lights reflect
the hopes of all the people interacting
with the installation.
The social media component
made the installation both attractive
for visitors and effective for our
client in terms of media attention.
'Hundreds and Thousands' was
one of this year’s most photographed
sculptures at Vivid Sydney and
gained international recognition.
Creative Direction: Derek Samuel
Design Direction: Annika Weis
Designer: Megan Schierhout
Designed as Creative Director
of Designworks Sydney.