Charter Hall commissioned us to bring a unique Sydney landmark to life. It's brutalist architect and shape became the hero. And its location the connection to the city. We came up with the theme 'Amplify Your Work Life'. This was inspired by the unique shape of the buildings tower, which closely represents an exclamation mark. Allowing us to design a campaign specific to the site and its benefits. We even did a concrete pen!!!
Creative Director Derek Samuel
Design Director Geoff Courtman
Designed whilst Creative Director at Designworks Sydney