The VARIS™ Creative Energy premium line of hairstyling tools presented here is the culmination of a holistic strategic approach to brand design. All aspects of the brand were considered from the outset to be an integrated brand experience. The scope of the work included brand positioning, naming, copy writing, packaging design, product design, product customization, and marketing materials design, resulting in a synergistic brand identity where all graphic and structural elements are presented as an integral part of the whole. Packaging, product and brand communication are unified to create a total brand package.
Designed in partnership with HIRST PACIFIC New York